Kevel Secures $52M to Expand AI-Driven Commerce Media Infrastructure
Ad tech infrastructure provider Kevel has raised $52 million in its largest funding round to date, pushing its total capital raised past $100 million.
Ad tech infrastructure provider Kevel has successfully closed a $52 million financing round, representing the largest capital raise in the company's history. This latest injection of funds brings Kevel's total capital raised to over $100 million. The round featured expanded investments from Fulcrum Equity Partners, dunnhumby Ventures, and Iberis Capital, alongside growth capital from ORIX Corporation USA's Growth Capital business.
Kevel currently supplies infrastructure to more than 100 commerce media networks globally. Its client roster includes major brands such as Tesco, Dollar General Media Networks, John Lewis Partnership, PayPal, Home Depot’s Orange Apron Media, Scandinavian Airlines, and Nubank. The company also recently partnered with dunnhumby to launch the Dunnhumby Network Alliance, aimed at improving scale and connectivity across retail media networks.
Focusing on transparent artificial intelligence
According to James Avery, founder and CEO of Kevel, the new funding will support the company's roadmap centered around transparent artificial intelligence. As the commerce media sector matures, retailers and marketplaces are shifting from simply launching networks to scaling them through omnichannel activation and automated decision-making.
Avery noted that Kevel's approach prioritizes explainability and configurability, ensuring that every ranking, bid, and placement decision can be audited by retailers. This strategy is designed to help merchants maintain control over their monetization methods and customer data while competing against larger digital platforms.
Blake Zhang, Managing Director at ORIX USA's Growth Capital business, highlighted that Kevel's platform is well-suited to help clients navigate the growing complexity of on-site, off-site, and in-store channels. Philip Lewis of Fulcrum Equity Partners added that the continued investment will supply the necessary resources to support the complex requirements of Kevel's partners.
What it means for developers
For developers and engineering teams working within retail and commerce technology, Kevel's API-first architecture offers a blueprint for building flexible media applications. Developers looking to experiment with advanced technologies can try top AI models cheaply through one API at https://apixoai.online. As commerce platforms increasingly integrate automated ranking and bidding algorithms, developers face the challenge of implementing machine learning solutions that remain auditable and transparent for business stakeholders.
Global growth and future roadmap
With the fresh capital secured through the advisory support of Cafferty & Company, Kevel plans to accelerate several key initiatives. The roadmap includes global expansion into new retail and commerce media categories, further development of AI decisioning tools, and the deepening of strategic advisory services for retailers at various stages of maturity.
Ultimately, the funding reinforces Kevel's position in the ad tech market, providing retailers with the infrastructure needed to run independent, privacy-first media networks.
Source: Kevel Announces $52M in Funding to Scale AI-Driven Infrastructure for the Future of Commerce Media — AI Insider. Written by the Apixo team from that report.
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