OpenAI Introduces Virtual Try-On and Favorites for ChatGPT Shopping
OpenAI is rolling out global shopping features for ChatGPT, introducing virtual clothing try-on powered by a new image model and a tool to save favorite items.
OpenAI is rolling out two global shopping features for ChatGPT, exploring new ways for conversational AI to assist consumers with online purchases. The update follows previous industry experiments with retail features, arriving as various AI tools venture further into consumer shopping habits.
OpenAI previously explored an instant checkout function that underperformed, while other market entries like the agentic AI startup Instinct faced criticism for proactive recommendations resembling advertisements. The latest features are built on the newly launched ChatGPT Images 2.5 model, which OpenAI states offers improved lighting, richer textures, more reliable editing instruction adherence, and reduced image generation latency.
New Shopping Capabilities
The update includes a virtual try-on function alongside a new favoriting tool designed to help users keep track of items. With virtual try-on, users can upload a selfie or a full-body photograph to see how specific clothing and accessories might look on them. This feature is accessible via a new "try on" button integrated into ChatGPT's shopping results. Alternatively, users can upload pictures or web screenshots of items and request the assistant to generate a visualization.
The second addition, a favorites function, allows shoppers to save discovered products directly into a library within the application for future reference. These saved items are stored alongside the generated try-on images.
Beyond these tools, OpenAI noted that ChatGPT can assist with style exploration by finding pieces for a described look or by identifying items worn in uploaded celebrity photographs that are available for purchase. These capabilities position the assistant alongside established fashion discovery platforms like Google and Pinterest, although platforms like Google have offered virtual try-on features since last year.
What it means for developers
For developers building retail and visual applications, OpenAI's deployment of the ChatGPT Images 2.5 model highlights ongoing advancements in image synthesis speed, texture detail, and instruction following. As conversational platforms expand into agentic workflows and complex multi-modal tasks, integrating similar capabilities requires robust underlying models. Developers looking to experiment with these technologies can try top AI models cheaply through one API at https://apixoai.online.
Ultimately, whether consumers adopt ChatGPT as a primary destination for fashion inspiration and purchasing remains to be seen within a competitive market already featuring established retail search engines.
Source: ChatGPT can now virtually try on clothes for you — TechCrunch AI. Written by the Apixo team from that report.
One key for Claude, GPT, GLM, DeepSeek and more. Pay per token with crypto.
Get your API key
