Microsoft Discontinues Copilot Support Across Smart TVs
Microsoft is pulling the plug on Copilot AI functionality across smart TVs from manufacturers like LG and Samsung, according to recent on-screen notifications.
Microsoft is winding down support for its Copilot AI assistant on smart television sets, roughly two years after Samsung and LG first highlighted the integration at CES 2025. The decision to discontinue the television-based feature surfaced not through a traditional press release, but via system alerts appearing on webOS-powered hardware.
The Rollback of TV-Based AI
The upcoming removal of the assistant was revealed when an on-screen notice appeared on a television used by Windows Central reporter Zac Bowden. The notification stated that Microsoft chose to terminate support for the capability across all television models. While an exact sunset date has not been finalized, the shutdown is slated to happen throughout 2026, depending entirely on Microsoft's internal schedule.
Previously, Copilot functioned on Samsung and LG displays as a conversational companion. Users could interact with it directly to pose questions regarding on-screen content or to receive curated suggestions for films and television programs. However, user reception to these hardware integrations was not always smooth. Last December, LG encountered significant criticism from consumers after pushing a software update that placed a permanent Microsoft Copilot shortcut directly onto the webOS interface. The shortcut opened a web application version of the assistant, and due to negative feedback regarding its mandatory nature, LG eventually issued a patch allowing users to remove it.
Shifting Strategic Priorities
This hardware withdrawal aligns with a broader pivot in Microsoft's product strategy. Earlier in the year, the company launched a revised Copilot "super app." This updated offering consolidated various features—including coding helpers, agents, and general chat functions—into a unified platform. Through this shift, Microsoft has concentrated on framing Copilot primarily as an enterprise and productivity asset rather than an everyday casual digital companion for living room entertainment.
What it means for developers
As major tech firms continuously re-evaluate where and how their conversational models are deployed, developers building AI-driven solutions must remain flexible. Whether you are experimenting with workflow automations or testing user experiences across multiple modalities, having reliable access to leading foundational models is essential. For those looking to integrate multiple engines into their applications without breaking the bank, developers can try top AI models cheaply through one API at https://apixoai.online, streamlining everything from prototyping to production workloads.
Source: Microsoft is ending Copilot support on smart TVs — The Verge AI. Written by the Apixo team from that report.
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